Privacy Policy

Your Data,
Handled
Plainly.

This page explains what information Guys Who Fit collects, how it's used, and the choices you have. We keep data collection to what's actually needed to run the site.

Effective: June 2026 Last updated: June 2026

We collect the minimum needed to run the site.

If you create an account, we store your email so you can sign in and save outfits. If you don't create an account, we still collect basic, anonymous usage data (like page views) to understand what's working. We do not sell your personal information.

What we collect, and why.

Guys Who Fit collects two broad categories of information: information you give us directly, and information collected automatically as you use the site.

Information you provide

Email address, if you create an account or sign in (including via Google sign-in)
The outfits, collections, or occasions you choose to save to your account
Any details you include in messages sent to us directly, such as via email

Information collected automatically

Pages viewed, outfits clicked, and general usage patterns, used in aggregate to understand what content is popular
Device and browser type, and approximate location inferred from IP address
Referring website, if you arrived via a link from elsewhere

Running the site, nothing more exotic.

The information above is used to operate, maintain, and improve Guys Who Fit. Specifically, we use it to:

Let you sign in and keep your saved outfits attached to your account
Understand which outfits, collections, and occasions get the most engagement, so we can curate better
Diagnose technical issues and keep the site running smoothly
Respond to messages you send us

We do not use your information for targeted advertising, and we do not sell or rent personal information to third parties.

A small amount of data lives in your browser.

Guys Who Fit uses your browser's local storage and session storage to remember things like your signed-in state, a cached copy of site settings (so pages load instantly on repeat visits), and whether you've already been counted as a visitor in the current session. None of this is used to track you across other websites.

Who else sees this data.

We use a small number of service providers to operate the site, including a database and authentication provider to store accounts and saved outfits securely. These providers process data on our behalf and are bound to use it only for that purpose.

Product links on Guys Who Fit point to third-party retailers. Once you click through to a retailer's site, their own privacy policy governs how they handle your information — we have no visibility into or control over that. See our Affiliate Disclosure for more on how those links work.

You're in control of your account data.

You can browse Guys Who Fit fully without creating an account — saving outfits is the only feature that requires sign-in
You can request a copy of the data associated with your account at any time
You can request deletion of your account and associated data at any time

To make any of these requests, email us using the contact details below.

Guys Who Fit is not directed at children.

This site is intended for a general adult audience and is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can remove it.

This page may be updated from time to time.

If we make material changes to how we handle your information, we'll update this page and adjust the "Last updated" date above. Continued use of the site after changes are posted means you accept the updated policy.

Questions About Your Data?

Reach out and we'll get back to you directly.

Contact Us