Honest About
How We
Earn.
Transparency matters. This page explains exactly how GuysWhoFit works with affiliate partners, what happens when you click a product link, and how we choose what to feature.
Some links on this site earn us a small commission.
GuysWhoFit participates in affiliate advertising programmes. When you click a product link on this site and make a purchase, we may receive a small commission from the retailer. This comes at no additional cost to you — you pay exactly the same price you would if you navigated to the product directly.
This commission is what makes it possible to run GuysWhoFit as a free resource. It covers the time spent researching, building, and maintaining the site and its outfits.
Our primary affiliate partner is Amazon.
GuysWhoFit is a participant in the Amazon Services LLC Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com and its regional variants (including amazon.co.uk, amazon.ca, and others depending on your location).
The majority of product links on this site point to Amazon listings. Amazon is used primarily because it offers a wide catalogue of menswear at accessible price points, with product pages that include customer reviews, photos, and sizing information that are genuinely useful when choosing clothes.
We may also work with other affiliate networks.
From time to time, GuysWhoFit may link to products on other platforms through additional affiliate programmes. Where this is the case, it is covered by the same disclosure principles set out on this page.
| Programme | What It Covers | Commission Model |
|---|---|---|
| Amazon Associates | The majority of individual clothing and accessories items | Percentage of qualifying purchases made within a session window |
| Other retail affiliates | Occasionally used when an item is not available or is better priced elsewhere | Varies by programme — typically a percentage of sale value |
We do not accept paid placements or sponsored posts. No brand, retailer, or third party pays to have their products featured on GuysWhoFit. Product selection is based entirely on how well something fits the aesthetic of a given outfit, its availability, and whether it represents reasonable value.
Affiliation doesn't drive what we recommend.
Outfits on GuysWhoFit are built around a look — a colour story, a silhouette, a vibe. Items are then sourced to match that vision. The fact that a product may earn a commission is a consequence of linking to it, not a reason to link to it.
Prices and stock can change at any time.
Prices displayed on GuysWhoFit are pulled or noted at the time a fit is created or last updated. They are indicative only. Retailers change prices regularly and stock availability is beyond our control. Before purchasing, always verify the current price on the retailer's product page.
GuysWhoFit makes no guarantees about the availability, pricing, or quality of any product linked on this site. We are not the seller and have no involvement in transactions between you and any retailer.
FTC compliance and your rights.
In accordance with the FTC's guidelines on endorsements and testimonials, GuysWhoFit discloses its affiliate relationships on this page and, where practical, at the point of use. This disclosure page satisfies that obligation and applies site-wide.
If you have any questions about specific links or our affiliate relationships, you're welcome to reach out at any time.
Questions About Affiliate Links?
We're happy to clarify anything on this page.